It all began with Bertrand, the original Nature Addict who got the ball rolling. He set himself a real challenge and refused to compromise: revolutionize the snack world by making what we find in nature good to eat. A tough task on the face of it… but we’re going to let you in on a little secret: nature is the most delicious store cupboard there is! And Bertrand surrounded himself with a whole bunch of Nature Addicts to develop his big idea. Since then, the little brand has grown and grown.